Instagram is in a testing phase of a new feature that is probably worrying snapchat. This new type feature shows up as an option alongside the usual features like Boomerang, Superzoom, and Rewind. When the Type feature is selected, users will reportedly get a gradient background for their text-based stories.
Alternatively, they’ll also be able to use a photo for a background. Instagram currently has a text tool but this feature will encourage more people to post text based clips. If I were snapchat I would be worried about the rate of new features Instagram has been releasing. That said, just because the feature’s being tested on select users doesn’t mean it’ll ever be made widely available for all users.Check out the video below of how the new feature might work!