Orange and blue. From its inception Instagram has kept with this basic ‘look’ so the application
has either been stalwart and reliable or boring and predictable—depending upon one’s point of
view. However, now a few leaked images present us with a question. Is Instagram changing
And if so, to what?
From the leaks, it appears the first change is to a straightforward black and white (which should
make the photos which are its essence stand out far more). The icon also—which has long
recalled a basic camera—apparently is altering to a circle which suggests the lens rather than the
camera itself. Likewise instead of a heart-within-a-circle, notifications appear set to simply
become a heart.
Officials at Instagram simply commented “We often test new experiences with a small
percentage of the global community…” implying this is nothing but a try-out of a design.
Which of course also implies a genuine change is in the works either way.